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Max鈥檚 Group鈥檚 vision, mission, and values bind its employees together by providing a sense of purpose that enables each member of the organization to wholeheartedly understand and fulfill its mission of building loved brands.

VISION - OUR ASPIRATION

To be the leading Filipino Company

with brands most loved by 2025

MISSION - OUR PASSION

We build loved brands

VALUES

We do it with love, one customer at a time

We do it right the first time

We do it better - by being genuine, thoughtful and innovative

our brand attributes

Genuine

We take pride in what we do. We remain rooted in our values of going out of our way to do things properly, and stay committed to using only the best ingredients and serving real food and products for you to enjoy.

Thoughtful

We want to share our best with you. We pay attention to the details and provide you with service that is memorable. We are constantly looking for ideas to improve what we have and give you something better.

Delightful

We want you to enjoy life. We live for the moments that make us part of the stories that you tell your friends and families. We are inspired to be creative and make every experience you have with us special.

our company

we build loved brands

Max鈥檚 Group, Inc. is the largest casual dining restaurant company in the Philippines. Its vision is to be the leading Filipino company with the most loved brands by 2025.

MGI started with its flagship brand Max鈥檚 Restaurant, a humble roadside cafe in the home of its founders. A simple gesture of welcoming American GIs in 1945 with Fried Chicken gave birth to a proud global Filipino institution.

With the goal of delighting its customers, it continually searches for partners who share their passion and vision to consistently serve new customers in new territories fresh, genuine, quality food and a great dining experience in different formats.